Web Design Training Services

Having a website is not enough. Learning how to create a site that gets found by your potential customers and future clients is what matters. In this course you will learn the basics of search engine optimization.

During the class you will be in an online classroom, where you can see Timothy's computer monitor and hear his voice. We use Adobe Connect for our online classroom and Skype for the audio. Both are very easy to use.

We will also record you class and post it to a private page for you to view as many times as you like to review and refresh yourself on the material. Recording will remain posted for 30 days after the end of your course. Recordings can be purchased for permanant viewing for an additional $99.00 per course.

What you will need to take a course from us:

• A computer with a functioning copy of DreamWeaver. If you do not currently have DreamWeaver you can use the free 30 day free trial.
• Adobe Flash Player 8 or later (Free)
• Skype (Free) (unless you wish to use the text chat to ask questions)
• A high speed (DSL or Cable or Office network) internet connection. Dial up internet connections will not work.
• Speakers and a microphone (unless you wish to use the text chat to ask questions)

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The Basics Of Search Engine Optimization
For Small Businesses

Duration: 3hrs Instruction | Price $699.00

Part One: The Basics

• What is Search Engine Optimization
• How Do Search Engines Work
• What Search Engine Optimization Cannot Do
• Structural, Content and Off Page Optimization
• What tools will we discuss today

Part Two: Keywords and Searches

• What are Keywords
• How do I know what keywords I should be using

Part Three: On Page Search Engine Optimization

• Search Engine Optimization and your domain name
• Page Names, Page Titles and Meta Data
• Content Optimization and your Keywords
• Links and Click Distance
• Visual Images and Search Engine Optimization
• Structural Optimization for Search Engines
• Using CSS to enhance your site for Search Engines
• Creating and Submitting SEO Site Maps
• Submitting Your Site To Search Engines
• Duplicate Content Worries: How to find out if people are stealing your content and what to do about it.

Part Four: Off Page Optimization

• Link Building Methods and Page Rank
• Article Marketing and Press Releases For Link Building
• Social Bookmarking and Networking For Link Building
• Directory Submissions and Google Maps
• Google Top Listings and Pay Per Click Advertising
• Google Webmaster Central and Yahoo Site Explorer Tools you should know about
• Using Google Analytics to track your SEO progress

Part Five: How to anger Google and ruin your site

• “Black Hat” Search Engine Optimization
• What techniques will anger Google and other search engines

For additional information or to register for a class, please contact Timothy at 562.367.5750 or timothy.benbow@gmail.com